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Amazon video ads allow advertisers to reach Amazon customers with targeted video on Amazon’s websites, mobile apps, and Fire tablet wake screen. Convey your brand message with out-stream autoplay video for an engaging ad experience.

Amazon video ads will automatically play the video content when the video is at least 50% visible on screen. Autoplay in Amazon video ads is always muted – audio playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view.

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How Does Amazon Video Advertising Work?

Amazon Video Ads autoplay as soon as they’re in full view of the user. By default, they’re muted and sound-off, but customers have the option to activate the sound or even expand the ad into full-screen mode if desired. Read more here.