Amazon’s Israel operations have been launched after 30 months of preparations coordinated by representatives from Amazon’s Berlin office, Israeli financial portal Globes reported.
On Sunday, Israeli vendors received an official announcement from Amazon saying: “We are happy to let you know that the local delivery program has been launched on Amazon.com. Feel free to check in with offers of excellent value to Israeli customers. If you’ve planned marketing or public relations campaigns you can introduce them now.”
Amazon had hoped to launch in Israel with its Hebrew site, Globes reported, but pressure from the company’s international headquarters to begin services before the Jewish holidays means the service is currently only available in English.
This, according to the report, will adversely affect sales because most Israeli consumers prefer shopping on sites in Hebrew, including a Hebrew search engine.
Product prices on the new Israel site are in shekels and the website includes a feature enabling consumers to filter out products from abroad. Local delivery should mean that products are cheaper and shipped more quickly, according to Globes.