 I am pleased to share some exciting news with you today. Advertisers in UK, DE, ES, FR, and IT can now personalize their Sponsored Display product targeting creatives with customisable headlines and brand logos. |
| Sponsored Display Sponsored Display is a self-service advertising solution that gives advertisers the ability to quickly launch display campaigns and reach relevant audiences across the shopping journey, on and off Amazon. |
| Why use Sponsored Display ads? Reach the right audience for your business both on and off Amazon with display campaigns you can create in minutes.  Reach relevant audiences to grow your business Engage audiences on or off Amazon who are in the mindset of browsing, discovering, or purchasing products.  Quickly create self-service display ads Simple campaign creation and automatically generated creatives give you access to display advertising solutions that deliver results—no matter your budget size or experience with display advertising.  Access key performance metrics Gain campaign insights that help you identify what’s driving your campaign success, and make adjustments in real time. |
| Ads with custom headlines and logos may appear alongside product description pages, customer reviews, shopping results pages, or under the featured offer. |
| You can build, preview, and edit headlines and brand logos as part of your product targeting campaign management. When building a creative, you can input a headline and upload an image to be the brand logo within your creatives. |
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| You can then navigate the previews and edit the headline and logo selection before launching your campaign. |
Sponsored Display ads are available to professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.
Countries where Sponsored Display ads are available
North America
CA
MX
US
Europe
DE
ES
FR
IT
UK
Middle East
KSA
UAE
Asia Pacific
AU
IN
JP
Sponsored Display targeting options
Sponsored Display ads offers three targeting options. Availability varies by targeting type.
Views targeting
If your goals are focused on remarketing to high-intent audiences, views can help you reengage audiences that have viewed your product’s detail page or a similar product’s detail page.
How it works
Reach audiences who have viewed the detail pages of your products or similar products in the past 30 days but did not purchase.
Eligibility
Vendors, sellers enrolled in Amazon Brand Registry
Where ads appear
Off Amazon (third-party websites and apps)
Pricing
CPC (cost-per-click)
Product targeting
If you’re looking to drive consideration or cross-selling, product targeting can help you promote your product among audiences who are actively browsing your product or similar products and categories.
How it works
Target similar or complementary products and categories with ads that appear on relevant product detail pages.
Eligibility
Vendors, sellers enrolled in Amazon Brand Registry
Where ads appear
On Amazon (on product detail pages or other product-related pages on desktop, mobile, and app)
Pricing
CPC (cost-per-click)
Interest targeting
If your goals are focused on increasing brand awareness and recognition, interest targeting can help introduce your products to new audiences whose shopping behaviors signal they might be interested in your products.
How it works
Reach audiences who have browsed or visited the detail page of products that fall within a specific interest segment in the past 90 days.
Eligibility
Vendors
Where ads appear
On Amazon (on product detail pages or other product-related pages on desktop, mobile, and app)
Pricing
CPC (cost-per-click)
How advertisers can use Sponsored Display
If you’ve considered display advertising in the past but needed more time, investment, or resources to get started, Sponsored Display is a simple, easy-to-use option that doesn’t require a large budget or the ability to design your own ad creatives.
Sponsored Display ads are also a great complement for advertisers who are already using display advertising. For example, if you promote your best-selling products with a DSP, but are looking for a fast and flexible way to advertise the rest of your product portfolio, Sponsored Display ads can be your solution.
64% of shoppers use multiple channels to make a single purchase.1 Sponsored Display ads can help increase your presence in multiple channels to keep your brand and products top of mind for shoppers looking to buy.
1The State of the Connected Consumer 2019 Report, Salesforce, 2019
How to create a Sponsored Display ad campaign
1
Select your targeting strategy (product, views, or interest).
2
Set your bid and daily budget.
3
Choose the products you’d like to promote.
4
Your ad is automatically created and will appear on or off Amazon, depending on the targeting strategy.
FAQs
Where will my Sponsored Display ads appear?
Your ads may appear both on and off Amazon on desktop, mobile sites, and apps based on the audiences or product targeting strategy you choose.How much does Sponsored Display advertising cost?Do I need to add keywords to my Sponsored Display campaign?Do I need to create my own ad creative?How are my campaign results measured?What is the difference between Sponsored Display and Amazon DSP?What is the difference between Sponsored Display, Sponsored Brands, and Sponsored Products?