Amazon opens its platform to local retail market in Israel
JERUSALEM (Reuters) – E-commerce giant Amazon has reached out to Israeli retailers to enable them to sell directly to customers in Israel using its online platform.FILE PHOTO: A sign for Amazon fulfillment is seen at the fulfillment center in Baltimore, Maryland, U.S., April 30, 2019. REUTERS/Clodagh Kilcoyne/File Photo
Amazon sent a letter to a select number of Israeli retailers inviting them to join its local delivery program that allows firms to use their current Amazon.com seller account to fulfill orders directly to customers in Israel, using local inventory.
“This new service is a positive addition to the current Amazon shopping experience for Israeli customers, providing them with quicker and cheaper delivery, while also offering a great opportunity for local, Israeli businesses to grow their businesses on Amazon,” said a source close to Amazon on Wednesday.
News of Amazon’s planned expansion into Israel jolted shares of large local retailers and shopping malls.